Campaign Basics

Learn how to create effective email campaigns and reach your audience.

Creating Your First Campaign

  1. Navigate to the Campaigns section in your dashboard
  2. Click "New Campaign" button
  3. Choose campaign type:
    • Regular Campaign: One-time email blast
    • A/B Test Campaign: Test different variations
    • RSS Campaign: Automated content from RSS feed
  4. Set up campaign details:
    • Campaign name and subject line
    • Sender information
    • Target audience
    • Email content
  5. Review and schedule your campaign

Campaign Settings

Basic Settings

  • Campaign Name: Internal reference name
  • Subject Line: Email subject (with personalization)
  • Preview Text: Snippet shown in inbox
  • From Name: Sender's display name
  • Reply-To: Response handling address

Advanced Options

  • Tracking: Open and click tracking settings
  • Analytics: Google Analytics integration
  • Social Cards: Social media preview settings
  • Send Time: Scheduling and time zone settings

Audience Selection

Targeting Options

  • Select entire list or segments
  • Filter by subscriber data
  • Exclude specific segments
  • Save audience as a segment
Pro Tip: Use segmentation to improve engagement by sending more targeted content to specific groups.

Content Creation

Email Editor

  • Drag & Drop: Visual email builder
  • HTML Editor: Custom code editor
  • Templates: Pre-designed layouts
  • Import: Upload existing HTML

Content Elements

  • Text Blocks: Formatted text content
  • Images: Visual content and logos
  • Buttons: Call-to-action elements
  • Social: Social media links
  • Dynamic Content: Personalized elements

Testing & Preview

  1. Preview on desktop and mobile
  2. Send test emails to team
  3. Check spam score
  4. Verify all links work
  5. Test personalization tags