Campaign Analytics

Track, measure, and optimize your email campaign performance with detailed analytics.

Key Metrics

Delivery Metrics

  • Sent: Total emails dispatched
  • Delivered: Successfully reached inbox
  • Bounced: Failed delivery attempts
  • Delivery Rate: Percentage successfully delivered

Engagement Metrics

  • Opens: Number of unique opens
  • Clicks: Link click count
  • Click-to-Open Rate: Clicks per open
  • Unsubscribes: Opt-out requests

Revenue Metrics

  • Conversions: Completed goals
  • Revenue: Total sales generated
  • ROI: Return on investment
  • Revenue per Email: Average value per recipient

Analytics Dashboard

Real-time Tracking

  • Live open and click tracking
  • Geographic location data
  • Device and email client information
  • Time-based engagement patterns

Visual Reports

  • Interactive charts and graphs
  • Click maps and heat maps
  • Comparative analysis tools
  • Custom report builder

Performance Analysis

Subscriber Analysis

  • Engagement Levels: Activity scoring
  • List Growth: Subscription trends
  • Segment Performance: Group comparisons
  • Subscriber Journey: Interaction timeline

Content Analysis

  • Link Performance: Click distribution
  • Content Blocks: Element engagement
  • Subject Lines: Open rate analysis
  • Send Time: Timing optimization
Pro Tip: Use A/B testing results to continuously improve your content and sending strategies.

Data Export & Integration

  • Export Options:
    • CSV data export
    • PDF report generation
    • API access to analytics
  • Integrations:
    • Google Analytics
    • CRM systems
    • E-commerce platforms