Email Verification Guide

Learn how to verify email addresses and maintain a high-quality subscriber list.

Understanding Email Verification

What is Email Verification?

  • Validation Process: Checks email format and deliverability
  • Domain Verification: Confirms domain exists and accepts mail
  • Mailbox Check: Verifies recipient address exists
  • Spam Trap Detection: Identifies potential spam traps

Benefits

  • Better Deliverability: Reduce bounce rates
  • Higher Engagement: Real subscribers, better metrics
  • Cost Savings: Only send to valid addresses
  • Reputation Protection: Avoid spam traps and complaints

Verification Process

  1. Upload Your List
    • Select file format (CSV, Excel)
    • Map email field
    • Start verification
  2. Review Results
    • Valid emails
    • Invalid emails
    • Risky addresses
  3. Take Action
    • Remove invalid addresses
    • Segment risky emails
    • Update your list

Best Practices

Regular Maintenance

  • Verify New Subscribers: Check at signup
  • Periodic Verification: Re-verify every 3-6 months
  • Monitor Bounces: Remove after consistent bounces
  • Update Records: Keep subscriber data current
Pro Tip: Use double opt-in to ensure high-quality subscribers from the start.