Getting Started with Automations
Create powerful email automation workflows to engage your audience at the right time.
Creating Your First Automation
- Navigate to the Automations section in your dashboard
- Click "Create New Automation"
- Name your automation and select a category
- Design your workflow using the visual editor
- Configure each node with specific actions
- Save and activate your automation
Step-by-Step Guide to Running Automations
1. Setting Up Your Automation
- Create a new automation
From your dashboard, go to Automations → Create New Automation. Give it a descriptive name.
- Add a trigger node
Every automation starts with a trigger. Select the event that will start your automation (e.g., form submission, email open).
- Build your workflow
Add action nodes (emails, delays, conditions) by dragging them from the sidebar onto the canvas.
- Connect your nodes
Click and drag from one node's handle to another to create connections between steps.
2. Configuring Each Node
- Click on each node to open its configuration panel
- Fill in required fields for each node type:
- Email nodes: Select a campaign, sender details, and content
- Delay nodes: Set duration and time unit
- Condition nodes: Default values are automatically applied (24-hour wait time)
- Save each node's configuration before moving to the next
- Preview your content where applicable to ensure it looks correct
3. Testing Your Automation
- Save your automation draft by clicking the "Save" button
- Run a test by clicking "Test Automation" and selecting a test subscriber
- Monitor the test run in the Automation Logs section
- Make adjustments if you notice any issues during testing
4. Activating Your Automation
- Review your entire workflow to ensure all nodes are properly configured
- Check all connections to make sure there are no dead ends
Pay special attention to condition nodes - both YES and NO paths should be connected
- Toggle the activation switch to "Active" in the top-right corner
- Confirm activation in the dialog that appears
5. Monitoring Performance
- View active runs in the Automation Dashboard
- Check detailed logs by clicking on any automation run
- Monitor key metrics like open rates, click rates, and conversion points
- Make optimizations based on performance data
Pro Tip: Start with a simple automation flow and gradually add complexity as you become more comfortable with the system. This makes troubleshooting easier and helps you understand how each component works.
Key Components
Triggers
- Subscriber Activity: Email opens, clicks, form submissions
- Time-Based: Specific dates, delays, recurring events
- Custom Events: API triggers, integrations
Actions
- Email Actions: Send emails, update content
- Subscriber Management: Update fields, add/remove tags
- Flow Control: Delays, conditions, splits
Pro Tip: Start with a simple workflow and gradually add complexity as you become more comfortable with the system.
Best Practices
Planning
- Define Goals: Set clear objectives
- Map Journey: Plan the subscriber experience
- Segment Audience: Target the right subscribers
- Test Thoroughly: Verify all paths work
Monitoring
- Track Performance: Monitor key metrics
- Review Reports: Analyze automation data
- Optimize: Make data-driven improvements
- Update Content: Keep messages relevant
Common Use Cases
- Welcome Series:
- Introduce your brand
- Set expectations
- Provide valuable content
- Onboarding:
- Guide users through features
- Share tutorials
- Collect preferences
- Re-engagement:
- Target inactive subscribers
- Offer incentives
- Gather feedback